About me
Name:
Steven Roberts
Location:
Teesside, United Kingdom
Education:
BA Creative Digital Media (2:1)
What I'm all about
I'm deeply passionate about every stage of the digital product journey — from the initial spark of an idea to the final shipped experience.
In previous roles, I've had the opportunity to take products from concept to launch, collaborating closely with cross-functional teams to ensure every detail is thoughtfully considered. Whether it's wireframing early ideas, iterating through user feedback, or fine-tuning front-end interactions, I thrive in shaping products that deliver value and impact.
What drives me is a genuine dedication to both craft and outcomes. I combine strong visual and interaction design skills with a solid understanding of frontend development to bring ideas to life. I'm results-focused, leveraging user research, market insights, and direct collaboration with stakeholders to create intuitive, accessible, and engaging digital experiences — the kind that users not only enjoy but come back to.
Recent Roles
Principal Product Designer
Intellias (2024 - Present)
- Digital Agency
- Design Systems
- Web and Native App Design
Head of Design
NorthLink Digital [Acquired by Intellias] (2022 - 2024)
- Digital Agency (Fintech)
- Digital Design and Development
- Figma, NextJS, React, Typescript, Tailwind
Head of User Experience
Aero Commerce (2019 - 2022)
- Ecommerce Platform
- Product Design/Development
- Storybook, Vue, Laravel
Head of User Experience
Asemblr (2018 - 2019)
- Business Travel Marketplace
- Product Design/Development
- Sketch, HTML/CSS
Web Developer
TUI / Holiday Hyper Market (2018 - 2019)
- Holiday website
- Product Design/Development
- Sketch, HTML/CSS, WordPress
Lead Frontend Developer
Better (2014 - 2018)
- Digital Agency
- Product Design/Development
- Sketch, HTML/CSS, WordPress
Speaking
Writing

Webdesigner Magazine
Multiple articles from February 2017 - 2019
Covering topics such as; Prototyping and wireframing, CSS animation, CSS Grid, Flexbox, SASS/SCSS, and SVG.
Some of these articles can be found online;
https://www.creativebloq.com/author/steven-roberts